TERM TWO - Prep tasks for Second half of Term Two
(Please note this list is in chronological order!)
WEEK SEVEN - Monday 23rd February 2009
PREP WEEK 7
1) Media File Check - Please bring in your file for marking. It may be left in the blue box in N03.
2) Complete all set blog entry tasks (including the account of your shoot day and the Prep tasks from Weeks 1,2,3 and 4) in MS Word, then post onto your blog. You must also ADD some youtube videos and gadgets to your blog, as well as photos of your group in practical action - filming and editing! The mediaserver has a range to choose from, but you could also take your own pictures/screenshots and transfer them to your blog.
DUE: Thursday 26th February - Your blog's text will be printed and you will also be marked on your online presentation.
Class tasks: We will be finishing our Foundation Productions (fingers crossed!)and looking at aspects of the UK Film Industry using "THIS IS ENGLAND" Dir. Shane Meadows (2007)
*******************************************************************
PREP WEEK 8
Q. How will you promote your labour of love (FILM) now that its done?!
Use the “Bullet Boy” Case Study and other info re: New Media Technologies to explain who your film will get to and how it will get to them. (900 words)
DUE: Friday 6th March
SOME NEW MEDIA TECHNOLOGIES WE DISCUSSED LAST FRIDAY IN CLASS
* BLUE RAY DISKS – Changing nature of distribution – cutting transport and Projector/projectionist costs·
* http://www.mediarights.org/ – Youth Video Distribution Toolkit
ADVICE FROM THE SUNDANCE PEOPLE!!!!·
* How to get your film on itunes and CREATE SPACE - amazon
* Sohonet – Framestore –
* “IMAGINATION”
* UPLOAD and DOWNLOAD SPEEDS THE SAME IS CALLED – SYMMETRIC – really great for businesses – especially film companies
* Sohonet put fibre optic cable across the Atlantic between London and New York - between boats in 2004 = 10MB a sec
* In Soho, London = 100 MB a second!
WEEK 8 Classnotes
The following are answers to some of the tasks set in class to help with prep this week. (In case you missed a class or lost your notes!)
CASE STUDY TASK:
Watch the youtube video below and answer the two questions
Shane Meadows' This Is England - news item about the 18 cert
http://www.youtube.com/watch?v=jQD7vd3B5A0
1) What classification did the BBFC give THIS IS ENGLAND when it was released, and why? (Give two specific reasons regarding the content of the film and different contexts that films can be consumed in.
2) What effect do you think the high BBFC rating had on THIS IS ENGLAND’s audience reach (* Theatrical Release cycle)?
3) What is just about the only legal way (mentioned) to show THIS IS ENGLAND in cinemas to people under 18 years of age?
Hey Look!!!
SOME ANSWERS AND SUGGESTIONS
TO MONDAY’S RESEARCH QUESTIONS
Targeting Audiences 2/3/09
1) What is the BBFC – British Board of Film Classification?
What ratings does it have and what do they stand for?
What classification would your film have? E.g. Rated 15 or 18 or…?
2) What is a demographic profile? Audience research: DemographicsA common and traditional method of audience research is known as demographics. This defines the adult population largely by the work that they do. It breaks the population down into 6 groups, and labels them by using a letter code to describe the income and status of the members of each group.These audience demographics are based on the National Readership Survey’s socio-economic grades seehttps://bac.hurtwood.net/owa/redir.aspx?C=96bd477168ea4df3b66d9f238476ce5b&URL=http%3a%2f%2fwww.nrs.co.uk
3) What is a psychographic profile? Audience research: PyschographicsThis is a way of describing an audience by looking at the behaviour and personality traits of its members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.
4) What is viral marketing?
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral promotions may take the form of
video clips,
interactive Flash games,
advergames, ebooks,
brandable software,
images, or even
text messages. The basic form of viral marketing is not infinitely sustainable.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with
high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being
passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns[2]—the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
New Technology changing film marketing & distribution methods!!!
http://cinematech.blogspot.com/2008/08/how-to-get-your-indie-film-on-itunes.html
Saturday, August 09, 2008
How to Get Your Indie Film on iTunes (...It's Not Easy)
If you are a filmmaker who wants to self-distribute your work in digital form, there’s probably nothing more frustrating to you than Apple’s indifference to helping you do that.You may own a Mac. You may use Final Cut Pro for editing. You may carry an iPhone or iPod in your pocket. You may have a MobileMe or .Mac account.But Apple doesn’t seem to want to help you do business online.I’ve harped on this issue since 2005, the year that Apple first started selling movies and TV shows on iTunes. Since then, iTunes has become the dominant marketplace for legal movie sales and rentals; in June, Apple said iTunes users were renting or purchasing 50,000 movies a day. (Apple’s rivals, like Amazon Unbox, Movielink, and CinemaNow, have never disclosed how many movies they sell and rent – but my belief is that they’re bit players.)So how do you get your movie sold on iTunes? It’s not easy, and Apple doesn’t make things any easier by supplying absolutely no official information to filmmakers who’d like to sell their work on iTunes. (By contrast, here’s CreateSpace’s crystal clear explanation of how to sell your work on Amazon Unbox – the best non-iTunes option that exists today.)Here’s the scoop: Apple’s strategy thus far has been to only work with aggregators, or services that will collect a number of indie films and then deliver them to iTunes. They don’t want to work directly with filmmakers. But there is no aggregator yet that will take just any finished film and deliver it to iTunes, in the same way CreateSpace (which is owned by Amazon) will take any finished film and sell it on Amazon Unbox.So, who (aside from indie-majors like Lionsgate and The Weinstein Company) is working with iTunes today? Here's my list. (If you know of others that would be interesting to indie filmmakers, mention them in the comments below.)- New Video seems to be getting a lot of full-length features onto iTunes, including “King Corn” and “Bomb It,” both recently-released docs, and Henry Jaglom’s “Eating,” from 2004. They also connected Ed Burns with iTunes for his latest film, "Purple Violets." One filmmaker who got his doc onto iTunes via New Video told me the split is 70/30, with 70 percent going to the filmmaker; he’d initially contacted Apple about selling his movie on iTunes (he has been self-distributing DVDs, and selling tens of thousands), and was told to get in touch with New Video. Here’s their contact info. And here's a recent story from Video Business about their relationship with iTunes.- Shorts International in the UK has distributed a few dozen short films through iTunes, including the recent Oscar-winner “West Bank Story.” Here’s the page that explains how to submit your film.- The Independent Film Channel (IFC) has a handful of features on iTunes, including “Four Eyed Monsters,” “Does Your Soul Have a Cold?” and “Before the Music Dies.” Oddly, all of them are priced at $3.99 instead of the usual feature film price of $9.99. Contact info here, here, and here.- Mediastile is the company that offered Sundance short films earlier this year on iTunes. One of these films, “Sick Sex,” is currently #2 on iTunes’ list of best-selling shorts, sandwiched in between two Pixar shorts. Mediastile also handled “The Tribe,” a short film that played at Sundance in 2006, and was briefly an iTunes best-seller last year. I’m not aware of any feature-length films that the company has handled, and no one at the company’s Lake Tahoe headquarters answers the phones, returns messages, or answers e-mail. (I happened to have the e-mail address of their president, and he did e-mai me to insist that the company is still in business, but didn’t return my phone calls.) I wonder what would happen if you wanted to call them to ask about getting paid? Their Web site, for the bold and courageous, is here.So this is the best that Apple can offer indie filmmakers? Apparently so.I’ve been told for the past year that other aggregators will soon, any day now, begin working with iTunes. Some of them may be more open to submissions than the four I’ve listed above. (By open, what I’d like to see is an aggregator accepting any finished film where the filmmaker can guarantee that there are no rights issues that will result in lawsuits… or at the very least any finished film that has played at least one festival.)Here’s who else could soon be delivering films to iTunes:- The Independent Online Digital Alliance. Already distributes music to iTunes. Their online application is here. IODA chief Kevin Arnold says via e-mail that they are "working on initial deliveries and ingestion now. No solid ETA yet though."- Film Baby. Film Baby’s sister company, CD Baby, already distributes music to iTunes. - IndieFlix. Co-founder Scilla Andreen told me this week that she expects a few IndieFlix titles to show up on iTunes in the fourth quarter of 2008, at the earliest.- The guys at Cinetic Rights Management say they're close to a deal to work directly with iTunes.Again, Amazon.com's CreateSpace is the best option today for selling your film in digital form, in my opinion. But you'll have to drive customers to your work -- unlike iTunes, where the customers are already buying movies in big numbers.And if you know of other routes to getting onto iTunes, or have opinions about the ones I've listed, post them here!
GO TO THE BLOG OR YOUR EMAILTO READ THE REST OF THE COMMENTS FROM REAL FILM MAKERS!!
*******************************************************
PREP WEEK 9
DUE: Friday 13th March
AS FOUNDATION PRODUCTION BLOG:THE SET BRIEF AND FINAL BLOG ENTRYYour final blog entry will be the EVALUATION of your product and the process of making it.
PREP TASK: Complete the first draft of your EVALUATION and email it to me or hand in to the blue box by 13/3/09 Friday morning.
In the EVALUATION the following 7 questions must be answered:
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
2) How does your media product represent particular social groups?
3) What kind of media institution might distribute your media product and why?
4) Who would be the audience for your media product?
5) How did you attract / address your audience?
6) What have you learnt about technologies from the process of constructing this product?
7) Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product?
The AS FOUNDATION PRODUCTION UNIT is marked out of a total of 100 marks:
20 marks for the presentation of the PLANNING AND RESEARCH;
60 marks for the CONSTRUCTION;
20 marks for the EVALUATION.
Your blog should document each step of your practical progress.
The presentation of the RESEARCH,
PLANNING and
EVALUATION on your blog may take the form of any of the following:
• a presentation using slideshow software such as Powerpoint;
• a podcast;
• a DVD with ‘extras’ e.g. Director’s Commentary voice over your final video pieceYou were required to complete the following practical tasks:
* Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
* Main task: The titles and opening of a new fiction film, to last a maximum of two minutes.All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.
PREP WEEK 10
Q. Describe the processes of production, distribution and marketing which are used to make Hollywood films successful with their target audiences. Make references to specific examples, preferably "The Dark Knight"
DUE: FRIDAY 20/3/09
* Click on this link for a very useful article that will help with your prep this week
No comments:
Post a Comment